Perceptions and Practices of Creativity, Innovation and Change
By Abimbola Babatunde
The goal of this research is to create an overview of these perceptions and practices and to see how to further impact organizational growth in terms of more revenue generation and increased market share.
Published: March 19, 2018
Uploaded by: Abimbola Babatunde
In the bid to achieve competitiveness, sustainability and profitability, several organizations have embarked on innovative and creative move which has either made or marred them. It is truism that not all innovative ideas that take an organization to the promise land some may end up ruining the company when implemented and end up becoming mere waste of time and resources.
Basically, this dissertation will defend that organizations who embrace ICC in the right manner and with the right intention are more productive, more competitive, stand the test of time and are profitable than those who do it with a wrong approach or choose to remain traditional in their approach to doing business.
Secondly, amidst several innovation theories, it shall uphold that open innovation is the most profitable way to innovate as it support creativity and can help to bring the desired change.
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