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Marketing Management

By Aboki Associates

Summary

The book Marketing Management is primarily written to provide invaluable companionship for students, educators and professionals in the field of Marketing. Its unique position provides an all-round decision making tool that attempts to reflect the changes taking place in the modern landscape of marketing. As an integrated and comprehensive text, the book adopts a learner-friendly approach that lays emphasis on providing a clear understanding of the theoretical aspects of Marketing Management so as to enable readers easily apply them to real life situations. With its clear and comprehensive coverage, the book is ideal for practitioners, self study, and equally meets the requirements of undergraduate as well as postgraduate students of Marketing and Management.
Marketing Management
 
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Abstract

The book Marketing Management is primarily written to provide invaluable companionship for students, educators and professionals in the field of Marketing. Its unique position provides an all-round decision making tool that attempts to reflect the changes taking place in the modern landscape of marketing. As an integrated and comprehensive text, the book adopts a learner-friendly approach that lays emphasis on providing a clear understanding of the theoretical aspects of Marketing Management so as to enable readers easily apply them to real life situations. With its clear and comprehensive coverage, the book is ideal for practitioners, self study, and equally meets the requirements of undergraduate as well as postgraduate students of Marketing and Management. 

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Aboki Associates

Aboki Associates

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