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Kingdom Kids Creche and Daycare Centre

By Ifunanya Vivian

Summary

1.1 Kingdom Kids day care is a small business that provides day care services to behind flat, Nsukka Enugu state. This small in-home care facility serves children from infant to three years of age. The services provided are safe and secure, providing parents with an excellent alternative to large child care facilities.
1.2 The business will require a startup capital of ₦950,000 made up of ₦600,000 for fixed assets and ₦350,000 for working capital.
1.3 The business vision is to be the best in the provision of day care services to children of both working and non-working parents.
1.4 The center is located at No 15 behind flat, Nsukka
1.5 A moving market is available because we live in times where price inflations are running riots across countries and households cannot seem to survive without multiple breadwinners. Consequently, people are suffering from scarcity of time to carry out even the most important of their responsibilities, one of such responsibilities for parents is taking care of their children which is not possible if the parent is single and incumbent or when both parents are working individuals this is where facilities such as day care and crèche come in.
1.6 In Nsukka, the child care market is competitive for large care facilities. The largest and most popular day care facility is Nauw nursery crèche.
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Published: July 7, 2017

Uploaded by: Ifunanya Vivian

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Abstract

kingdom kids day care and creche is my business plan submitted for cedr 342.

    1. Kingdom Kids day care is a small business that provides day care services to behind flat, Nsukka Enugu state. This small in-home care facility serves children from infant to three years of age. The services provided are safe and secure, providing parents with an excellent alternative to large child care facilities.
    2. The business will require a startup capital of ₦950,000 made up of ₦600,000 for fixed assets and ₦350,000 for working capital.
    3. The business vision is to be the best in the provision of day care services to children of both working and non-working parents.
    4. The center is located at No 15 behind flat, Nsukka
    5. A moving market is available because we live in times where price inflations are running riots across countries and households cannot seem to survive without multiple breadwinners. Consequently, people are suffering from scarcity of time to carry out even the most important of their responsibilities, one of such responsibilities for parents is taking care of their children which is not possible if the parent is single and incumbent or when both parents are working individuals this is where facilities such as day care and crèche come in.
    6. In Nsukka, the child care market is competitive for large care facilities. The largest and most popular day care facility is Nauw nursery crèche. The market for in-home day cares is quite limited.
    7. To get a competitive advantage over the larger facilities, Kingdom Kids will employ two different strategies. I will price lower than the larger commercial run centers. Second, will market the business as a customizable, personal, one-on-one day care center, where children are responded to immediately. Parents will be able to pick and choose what programs they want this child to participate in. I will only hire the best, most qualified employees, those with professional or educational experience. Parents will be able to meet with all staff members to get to know who will be watching their child. The small atmosphere or Kingdom Kids will provide a home-like, stable setting, which is crucial to children at this stage in their life.
    8. The customers I would like to attract are those who value education. The first market includes full-time working couples, which will account for 80% of my customers. The second, wealthy grandparents, which will account for 10% while the remaining 10% will account for single working mothers.
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