The Role of Aesthetics in Rural Community Newspaper Management in Nigeria
Uploaded by: Society For Research And Academic Excellence
This article examines management and administrative aesthetic issues that should be considered by newspaper publishers in Nigeria. It argues that aesthetic considerations should not only revolve round newspaper page design; but should also be demonstrated in the ways a newspaper proprietor harnesses available human and material resources. It uses survey method to assess selected rural community newspaper managers in South South Nigeria, particularly on their level of adherence to identified aesthetic elements. Findings show significant negative attitude of most of Nigerian rural community newspaper managers towards management and administrative aesthetics.
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