Communication as a Tool for Promoting Cultural Festivals in Igbolanddocx
Festivals are common to all human societies. In Nigeria, numerous festivals are usually celebrated in different places at various seasons of the year depending on the nature and aim of such festivals. The aim of this paper is to identify the various cultural festivals in Igboland so as to showcase their values and/or relevance in today‟s society using the mass media of communication. This is especially so when we realize that communication is central to development. Accurate information is essential in order to mobilize, motivate and/or re-orient people to participate, organize and make informed decisions. The paper argues that the mass media is pivotal in the effort to project cultural festivals for development purposes, especially national development.