STRATEGIC BUSINESS MASTERCLASS 4.0 cover photo

STRATEGIC BUSINESS MASTERCLASS 4.0

Ended 4 weeks ago

Event Type
Masterclass

Location
LCCI Conference and Exhibition Center 10 Nurudeen Olowopopo Drive, Alausa, Lagos, Lagos, Nigeria

Date
23-06-2018

Time
09:00 AM

Host
Wale Olajumoke

About STRATEGIC BUSINESS MASTERCLASS 4.0

HOW WELL POSITIONED IS YOUR BRAND? ================================= - Customers are no longer buying products or services, they are buying experience - Your brand is not what you say it is but what people tell themselves it is - Products are created in the factory but brands are created in the mind - Within every brand is a product but not every product is a brand The reason company X usually gets more patronage than company Y is not necessarily because X is better than Y. It may be because X has some insights he is leveraging on to position his business, brand, products, and service to the customer. No matter how good your products or services are, without right positioning, your success will be limited. - How then can you position your brand to increase customer perception about your business? - How do you appeal to a global audience with your products and services using a strategic positioning? - How do you leverage technology to ensure you are the one multinational companies will see when they need what you offer in your niche? - How do you leverage customer experience to position your business and win customers loyalty such that they become your advocate and give you repetitive sales? - How do you overcome the mindset that limits your capacity and capabilities in business? All these and more will be explained practically at the Strategic Business Masterclass.

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