Saa-Aondo Stephen Asombu
This study seeks to provide a definite answer to the uncertainty of the linkages between violence entertainment media and the plethora of security challenges in Nigeria.
Advertising industry is undergoing thought-provoking innovations due to the influence of the new unusual, unexpected, awe-inspiring form of advertising branded as “ambient advertising.” The ambient advertising has introduced tremendous innovations in marketing communication, which have imposed significant influence on marketing of goods and services. This study investigates ambient advertising in Benue State (Nigeria) with a view to determine the extent to which it has influenced the patronage of goods and services in the state.
Created 2 years ago by Stephen Asombu Saa-aondo