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Perceptions and Practices of Creativity, Innovation and Change

Perceptions and Practices of Creativity, Innovation and Change

Uploaded by Abimbola Babatunde

Many Nigerian companies especially startups have been struggling to survive and have suffered lack of improvement, periodic downsizing and folding up as a result of contact struggle to remain competitive as a result of lack of ICC. On the other hand the Western part of the world has been labeled the Innovation Economy. In spite of governmental and environmental problems faced by the African countries, this there is more than one approach to achieve success in the field of Marketing and general Business Management. The goal of this research is to create an overview of these perceptions and practices and to see how to further impact organizational growth in terms of more revenue generation and increased market share.

 
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