Entries on New Media
Advertising industry is undergoing thought-provoking innovations due to the influence of the new unusual, unexpected, awe-inspiring form of advertising branded as “ambient advertising.” The ambient advertising has introduced tremendous innovations in marketing communication, which have imposed significant influence on marketing of goods and services. This study investigates ambient advertising in Benue State (Nigeria) with a view to determine the extent to which it has influenced the patronage of goods and services in the state.
The essence of political public relations activities or strategies is to lobby for support. The application of political public relations strategies in party campaigns is very common and critical among political parties. The People’s Democratic party PDP and All Progressive Congress APC fully deployed these strategies in the 2015 general elections. Among the strategies was social media, courtesy call/visits, opinion poll, monitoring agencies or associations, liaising with diplomats and presidents of other countries. Donation of medical, electrical, clothing and food materials was also a common strategy
PREFACE The book “Public Enterprises Management in Nigerian” has three parts with twenty-two chapters. In part, one we have defined the concept public enterprises, the origin of Public Enterprises, the justifications, objectives and reasons for the creation of public enterprises are enumerated and the criteria for identifying public enterprises were equally addressed. This part also discussed the classification of Public Enterprises based on Functions and Objectives. The Second part presents a brief history of public enterprises in Nigeria. We also discussed and drew the organisation structure of public enterprises; listed the sources of finance, staffing, control and accountability of public enterprises. Also we contend that the control functions of the key actors in the evaluation of public enterprises performance; enumerated performance measures of public enterprises and the problems of public enterprises in Sub Saharan Africa. This part concludes by positing that the success of public enterprises depends on the strict application of management principles and practices. There is no short cut to efficiency and effectiveness. The resort to sale of public enterprises confirms the fact that inefficient management cannot produce the desired results. The problems of public enterprises in Sub Saharan Africa should be addressed as a means of improving their performance. The concept of public enterprises as a developmental strategy cannot be overruled. However, the management of these enterprises in Sub Saharan Africa and in Nigeria in particular leaves much to be desired. The success of public enterprises in Nigeria is a function of the will of government. Part 3 exposes the student to the concept of privatization and commercialization of public enterprises. The forms, strategies, objectives, legal and institutional framework of privatization and commercialization are discussed. The reasons for the privatization and commercialization of public enterprises among which are poor performance of these enterprises are highlighted. This part also discusses privatization of public enterprises in the Sub Saharan Africa in general and Nigeria in particular. It listed the factors that led to the emergence of privatization; enumerated the modalities for privatization; listed and discussed the different types of privatization as well as explained the problems of privatization in Nigeria.
This book, intended to serve the needs of young Nigerians preparing to the course on Ordinary and National Diplomas, Master and Bachelor of Science Degrees in Nigeria Universities and other Higher Institutions of learning, provides an informed introduction to Comparative Local Government. It suggests a new approach to the study of this subject matter. Instead of recounting the definition, justifications and classification of Comparative Local Government in Nigeria, it sets out to describe and analyse what is happening within Local government system and the issues of principles involved in these happenings within a framework. Many works have so far been produced that have endevoured to explain the whole gamut of Comparative Local Government and their reforms. To our regret, due to the dearth of complete information, particularly the current changes going on in their reforms in post-colonial societies like ours, such accounts have been widely off the mark. The best of them contain serious gaps and have proved not entirely useful in arriving at the truth. Eme, Okechukwu Innocent and Okoroafor’s account in this book, a long overdue work, provides the most authentic analysis and explanations of the Nigeria’s socio-economic and political environment under which Local Government was established, managed and reformed. It is significantly against this background, that the authors, Eme, O.I. and Okoroafor was able to thematically explore the genesis of Local Government and its concomitant mismanagement and reforms from colonial epoch to contemporary era. Hence, the authors through the chapterisation of the book delved into explaining to the readers how the current crisis in Local Government in Nigeria have come to bear by looking at the political economy of Nigeria during the colonial, independent and post-independent epochs. The authors in their systematic and pragmatic approach was able to show that corruption and mismanagement of Nigeria’s common wealth was part and parcel of colonial legacies bequeathed to the post-independence Nigeria socio-economic and political managers who were never groomed to pilot the affairs of state in line with the general global best practices thereby continued in the way the colonial forces handed them the mantle of leadership. Obviously, the book provides practical guides on the nitty-gritty of day-to-day administrative and management work for young and serving officers in public bureaucracies. Eme and Okoroaror’s book fills this gap adequately. It is for this reason that I recommend the book to students, public officials, researchers and those who are continuously in the audios business of impacting knowledge to future generations. Professor Anthony Onyishi Obayi, Department of Public Administration and Local Government, University of Nigeria, Nsukka.