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Marketing

Marketing

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Entries on Marketing

Marketing Management

Marketing Management

Uploaded by ABOKI ASSOCIATES

The Marketing world is changing rapidly. Global economic conditions, political situations, demographic variables and competitive landscapes are in a constant state of change. Marketing strategies/approaches that yield positive results yesterday may not work tomorrow. This has actually created a wide dislocation in information, strategies and skills needed in meeting up with emerging challenges. The only way to bridge this gap is by doing things differently at different times in tune with the peculiarities of the operating environment. This book, therefore, tends to bring home the basic rudiments of Marketing Management and presents its fundamentals in a comprehensive manner while at the same time relating its concepts and techniques to the peculiarities of a developing society like ours. Although there are a lot of excellent textbooks in Marketing Management, most of them have been written in a different form/style - most of them are inclined to the West.

 
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Marketing Management

Marketing Management

Uploaded by ABOKI ASSOCIATES

The book Marketing Management is primarily written to provide invaluable companionship for students, educators and professionals in the field of Marketing. Its unique position provides an all-round decision making tool that attempts to reflect the changes taking place in the modern landscape of marketing. As an integrated and comprehensive text, the book adopts a learner-friendly approach that lays emphasis on providing a clear understanding of the theoretical aspects of Marketing Management so as to enable readers easily apply them to real life situations. With its clear and comprehensive coverage, the book is ideal for practitioners, self study, and equally meets the requirements of undergraduate as well as postgraduate students of Marketing and Management.

 
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Management Issues in Education

Management Issues in Education

Uploaded by ABOKI ASSOCIATES

The book Management Issues in Education is another attempt to meet the need of all categories of students in educational management. The topics chosen and discussed in this book were carefully determined from the context of their relevance in bringing some critical areas in educational management into focus. The book contains twelve chapters carefully packaged to address the nature and issues in educational management. The chapters are systematically arranged starting from the historical perspective and theories of educational management. Other issues which form part of the chapters in this book are educational planning, the principle and practice/issues in the management of school, leadership issues in education; school programmes, school and discipline, issues on modern school heads, school community relationship, management of human resources in education; politics and education in Nigeria, and contemporary issues in educational management. This book is therefore written not only to serve students of different categories, but also educational managers, educational administrators in the Ministry of Education, TSB, Primary School Board, serving teachers as well as other practitioners, who will find this a very useful volume. The authors welcome any genuine and constructive criticisms as well as suggestions for the improvement of this book, while they accept full responsibility for errors and imperfections that may appear in the text.

 
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Advantages of Recession

Advantages of Recession

Uploaded by Samuel Ezike Ebuka

This current situation of Nigeria known as recession has many benefit,you can agree with me that most of the people truly benefit from this recession period, If you don't agree with me read content.

 
4.4 (71 reviews)
Assignment on Acc 101

Assignment on Acc 101

Manual and computerized accounting system perform basically the same process, the accounting principles and concepts are the same with difference lying in the mechanics of the process.

 
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5 Big Mistakes That Bloggers Make...

5 Big Mistakes That Bloggers Make...

Uploaded by Temitope Olatunji

If you've just entered the world of blogging or if you've been blogginh for a short time and find that things are not working out as you expected, it will be worth your while to spend some time understanding the common mistakes that bloggers make, mistakes that make it hard to enjoy what should be an enjoyable, satisfying experience: Blogging! The five most common new blogger mistakes are: Diving in (rather than wading in) Having unrealistic expectations Losing focus...

 
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4 Key Ways to Keep Visitors Coming to Your Blog Site!

4 Key Ways to Keep Visitors Coming to Your Blog Site!

Uploaded by Temitope Olatunji

Blogging is a perfect way for people to share their thoughts with others. When people blog, it means they keep an updated online journal or diary. Weblog and blog are the same things. Companies might also blog to help increase the amount of business on their web sites. For many bloggers, increasing traffic to their blogs is not the only goal. Most people that blog want to keep their visitors coming back for more. The following are four ways to keep visitors coming to your blo...

 
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3 Powerful Ways to Profit From Your Blog... Starting Today!

3 Powerful Ways to Profit From Your Blog... Starting Today!

Uploaded by Temitope Olatunji

Summary: This article outlines 3 Powerful Profit Tactics you can use to $Profit$ from your Blog... Starting TODAY!

 
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Optical Characterization of Natural Dyes

Optical Characterization of Natural Dyes

Uploaded by Saeed Abduljelil

Ethanol extract method was used to study the optical characterization performance of the natural dyes as sensitizer for dye sensitized solar cell (DSSC) from different plants based on optical absorbance. Four natural dyes extracted from the leaves of teak (Tectona grandis), flamboyant flower (Delonix regia), leaves of pumpkin (Telfairia occidentalis) and raspberry (Rubus strigosus) were optically characterized under spectronic 20 spectrophotometer. The absorbance of each of the natural dyes in the visible region of 400nm-700nm was determined and the maximum absorbance-wavelengths were obtained for the natural dyes. Among the four natural dyes, the dye extract obtained from the leaves of pumpkin has shown the best sensitizer for DSSC. Although, the dye extract of teak leaves has shown a better prospect sensitizer for DSSC. Flamboyant flower and raspberry have shown poor absorbance in the application of DSSC.

 
4.8 (4 reviews)
Acc 205 Assignment..... Ali Gabriel Adi
In  This  Study  Only  Those  Farmers  Are  Considered  Who  Have  Borrowed  From  Formal  Credit  Sources  Like  Zarai  Taraqiyati Bank Limited (Ztbl) and Other Commercial  Banks Creditors.

In This Study Only Those Farmers Are Considered Who Have Borrowed From Formal Credit Sources Like Zarai Taraqiyati Bank Limited (Ztbl) and Other Commercial Banks Creditors.

Uploaded by Milado Jiga

In this study only those farmers are considered who have borrowed from formal credit sources like Zarai Taraqiyati Bank Limited (ZTBL) and other commercial banks creditors. But in the rural areas of Pakistan there are many farmers who take credit from the informal sources, therefore future researches should consider the informal credits as well.

 
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