Entries on Business
In my opinion, the word Social has to do with the society, while Business on the other hand deals with any profitable venture. Adding the two words together in my own language has to deal with doing or creating a profitable venture for the members of the society. My understanding of social business is helping the poor and needy to be economically stable and be financially independent. It strives either to bridge or narrow the gap between the needed and rich.
The Marketing world is changing rapidly. Global economic conditions, political situations, demographic variables and competitive landscapes are in a constant state of change. Marketing strategies/approaches that yield positive results yesterday may not work tomorrow. This has actually created a wide dislocation in information, strategies and skills needed in meeting up with emerging challenges. The only way to bridge this gap is by doing things differently at different times in tune with the peculiarities of the operating environment. This book, therefore, tends to bring home the basic rudiments of Marketing Management and presents its fundamentals in a comprehensive manner while at the same time relating its concepts and techniques to the peculiarities of a developing society like ours. Although there are a lot of excellent textbooks in Marketing Management, most of them have been written in a different form/style - most of them are inclined to the West.
If You know you want to start a business, or You are already in a business and your business isn't doing so well. This Post will give you 7 truths about being an entrepreneur before you can become successful in your business